Kelsie PETERSen
SENIOR ART DIRECTOR
ARTIST SERIES
2017 VINTAGE
For more than two decades Chateau Ste. Michelle has celebrated the collaboration of art and winemaking. This campaign was launched in Fall 2021 to celebrate the 25th anniversary of the Artist Series.
To highlight the label design, we photographed the bottles as if they were pieces on display in an art gallery.
Creative Lead
Art Direction
Branding
Integrated campaign
​
Chateau Ste.
Michelle
Chateau Ste.
Michelle
ARTIST SERIES
2018 VINTAGE
​Winemakers and artists have drawn inspiration from one another for centuries.
The 2018 Chateau Ste. Michelle’s Artist Series showcased artist Robert Marchessault. He has a passion for trees, having planted over 7000 of them on his land in Canada. His trees are painted from memory, allowing for an ambiguity that makes each tree at once recognizable and unknown.
We embraced his passion and shot these wines in nature. This campaign was launched in Fall 2022.
Creative Lead
Art Direction
Branding
Integrated campaign
​
