The Lexus Shopping Tool Campaign consists of both display and paid social assets. These dynamic campaigns are designed to target active shoppers and encourage consideration that drive action across Lexus.com and dealer sites.

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This suite of banners are a shopping tool used to help low funnel buyers zero-in on their purchase choice.  
These adaptive banners serve specific model, colors, and offers based off the consumer's search history and geotargeting.

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The suite of banners include:

Photo Gallery
Visualizers
Unique Selling Points
Conquesting
and Dynamic Offer

 

Each suite of banners have been created for all of Lexus' different models.

Creative Lead

Art direction
Brand Strategy
Digital & Social Media Content

 

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