Creative Lead

Art direction
Brand Strategy
Digital & Social Media Content

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The Lexus Shopping Tool Campaign consists of both display and paid social assets. This suite of banners  help low funnel buyers zero-in on their purchase choice.  
These DCO banners serve specific model, colors, and offers based off the consumer's search history and geotargeting, ​driving action across Lexus.com and dealer sites.

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The suite of banners include:

Photo Gallery
Visualizers
Unique Selling Points
Conquesting
and Dynamic Offer

 

Each suite of banners have been created for all of Lexus' models.

 

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