Kelsie PETERSen
SENIOR ART DIRECTOR
Chateau Ste.
Michelle
MIDSUMMER WHITE
Nothing provides a cool respite on a sunny day than a glass of Chateau Ste. Michelle's 2020 MidSummer White blend.
Dive into flavors of crisp citrus and ripe apricot that pair wonderfully with warm evenings and a wide variety of foods including shellfish
or spicy noodles.
Creative Lead
Art Direction
Integrated campaign
Chateau Ste.
Michelle
ELEMENTS
Chateau St. Michelle offers many different brands of wine. From their exclusive Artist Series, to their playful Elements line inspired by summer fruits and botanicals.
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To enhance the flavor profile, we invite wine connoisseurs to experiment with Elements wine in creating unique cocktails.
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Creative Lead
Art Direction
Social campaign
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Chateau Ste.
Michelle
EDUCATIONAL REELS
The overarching brand strategy was to elevate the Chateau Ste. Michelle brand while educating it's consumers.
In social channels we created numerous reels to guide new consumers on wine how-to's.
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The reels were used to usher the Chateau Ste. Michelle audience on how to refine their palette, choose the perfect pairing and heighten their appreciation in wine.
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Creative Lead
Branding
Art Direction
Social campaign
Chateau Ste.
Michelle
VILLA MT. EDEN
There are many brands under the Chateau Ste. Michelle umbrella.
Villa Mt. Eden is the brand that received critical acclaim as one
of Wine Spectator Magazine's
Top 100 Wines. We showcased
this accolade visually.
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Art Direction
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HOW TO USE A WINE KEY
HOW TO USE A DECANTER
HOW TO OPEN A BOTTLE OF SPARKLING WINE
