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AboUt

Kelsie’s a Marie Kondo enthusiast—she’s all about that “less is more” mindset in life and design. She cuts through the noise to find the heart of a message, delivering style that’s simple, elegant, and honest.

 

With a trained eye and a killer skill set, she’s got design dialed in. But art direction isn’t just about skills. It’s about vision, passion, and that extra spark that sets work apart. Kelsie brings it all—and then some.

 

A study in playful contrasts, she thrives in the unexpected. Sunshine and a dirty martini. The smell of fresh-cut grass while blasting the Beastie Boys. One minute, she’s weight lifting, the next, she’s perfecting the ultimate Vanilla Bean Cheesecake.
A refined conversationalist who occasionally cusses like a sailor.

 

And right now? She’s in her David Goggins era—embracing the grind, and refusing to settle. It’s not just about work; it’s a mindset. Show up. Get comfortable being uncomfortable. Learn, adapt, and don’t stop when you’re tired—stop when it’s done.

 

Her art direction? Fresh, surprising, elegant, sharp, and polished. She’s led creative for brands like Lexus, Thomasville Furniture, Jansport, Chateau Ste. Michelle, and The Ritz-Carlton.

 

Kelsie brings it all to every project—along with her unmistakable style and an uncompromising drive to go further.

© 2024 KELSIE PETERSEN

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